About Brand
Affy Pharma is a certified pharmaceutical manufacturing company established 25 years back with a vision to be India’s renowned healthcare company dedicated to the improvement of human health.
Over the past few years, we have established ourselves as a leading supplier of pharmaceutical products to the world. Affy is a reputed and established name in the pharmaceutical market based out of Baddi, Himachal Pradesh, India with a turnover worth 1 billion (INR), supported by good professionals and a strong committed work force of 650 employees. We are associated with approximately 600 customers and manufacturing over 6000 brands
Project Overview
A website’s homepage is prime real estate for any business. It’s one of the most critical pages of a site and needs to immediately capture the visitor’s attention, clearly explain the business, and offer an obvious call-to-action that invites the visitor to take the desired next step. Our client understood this, and recognized that their website lacked these key elements, which were essential for new leads and sales.
Project Challenges
Our task at hand was to redesign the website with a homepage that quickly told visitors what Affy Pharma is all about, and showed how they were different from their competitors. Diving deeper into the website, we also needed to build on content and call-to-actions that would intrigue both visitors and customers to be more interactive with the site.
Our Roles
- Web Design | Web Development
- Website Maintenance
- PPC & Digital Advertising | SEO
- SEO
Results
By taking time to fully understand the client’s goals and challenges, we were able to create a website that matches their vision. The homepage of the website now fully expresses the Affy story and their values that make them different from competitors. The new user-friendly design guides visitors through the website, while still offering a prominent “Get a Quote” call-to-action.
Our work doesn’t stop at the launch of a website. In a continuous effort to find new marketing opportunities, we are currently working with the client to build new website pages that will increase the user experience, as well as the website’s search engine ranking. Our teams are collaborating behind the scenes to offer visitors a unique experience that will help them stand out in a long run.