About Brand
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Project Overview
Let’s Connect was looking to overhaul their website design. Their current site wasn’t user-friendly and lacked certain web accessibility guidelines for its members. In addition, their team found it increasingly challenging to add or remove content. They needed a solution that would improve the user experience, have stronger web accessibility integration and be easier for their team to modify content when necessary.
The success of the website redesign would depend on its ability to provide a more intuitive user experience, a simplified internal workflow for content distribution, and deliver better search engine visibility.
Project Challenges
We took the time to understand Let’s Connect challenges and recommended building a responsive website. Our focus was to heighten the user experience, ensure their site was as per the branding guidelines, and execute an effective SEO plan to increase their visibility.
After laying the site’s foundation, we concentrated on improving their user experience. Initially, the website was crowded with text and lacked easy navigation to the relevant content for its users. We featured on the home page their service offerings, partner resources, and program service area map to search locations per county.
Our Roles
- Web Design | Web Development
- Landing Pages
- Website Maintenance
- PPC & Digital Advertising | SEO
- SEO
Results
Together with a team of Let’s Connect, we delivered a new website that did more than looking great on all devices. Our expertise in website development and digital marketing joined with Zylon extensive industry knowledge, created an intuitive website solution, incorporated the vital web accessibility guidelines for all members, and elevated their visibility in search engines.