About Brand
Stepping Stone Inter College (SSIC), Gorakhpur started its journey in 2002. In last 18 years, SSIC has grown by leaps and bounds to take its place among other schools. As enterprise and endeavour are its watchwords, the school always keeps an eye on new educational initiatives, so that the road to excellence, on which the institution has already launched itself, becomes smoother, more navigable and more accessible. personalized and positive approach towards education.
Project Overview
The client had been badly burned in the past. During the launch of their website with another agency, they experienced a significant loss in organic traffic and the website essentially flat lined with no clear designing direction. We see it all too often when new websites are built without a thought of SEO. Without much guidance or effort to reverse the effects from the agency, they reverted back to their original website in order to get traffic back up. They reached out to us to rebuild their website to help get them back on track.
Project Challenges
Stepping Stone launched their website seamlessly. Our expertise in web design and SEO worked together to ensure traffic stability during the transition. The new website offers a fresh and easy to navigate user experience while offering a clear path for users to contact and schedule appointments. Early results show increased search rankings in target cities and a steady increase of quality leads.
Our Roles
- Web Design | Web Development
- Landing Pages
- Website Maintenance
- PPC & Digital Advertising | SEO
- Social Media
Results
As a result of the work from the team at Zylon, organic traffic is consistently 35-45% higher in a year over year comparison. In addition, we’ve seen an increase in contact form conversions by 20%. We’ve also added more transparency into their call tracking, allowing us to collect important data.